1. Introduction
This Privacy Policy explains how Liftora LLC (“Liftora,” “we,” “us,” or “our”) may collect, use, disclose, and retain personal information when you use the Liftora mobile application, the website at https://liftora.org, and related features and services (together, the “Service”).
Liftora is a self-improvement product that may offer tools such as goal tracking, routines, habits, tasks, streaks, motivational content, screen-time and productivity tools, and AI-powered coaching.
This Privacy Policy does not describe the contractual terms that govern your use of the Service. Warranties, limitations of liability, dispute resolution, and similar terms are addressed in our Terms of Service.
By using the Service, you acknowledge the practices described in this Privacy Policy, to the extent permitted by applicable law.
2. AI Coach disclosure
Liftora may include AI-powered coaching and other AI-assisted features (the “AI Coach”). Responses produced by these features are generated by automated artificial intelligence systems, not by a person responding to you in real time.
- AI-generated responses may be inaccurate, incomplete, inappropriate, outdated, or unsuitable for your particular situation, and are not guaranteed to be correct.
- The AI Coach is not a doctor, therapist, psychologist, psychiatrist, lawyer, financial advisor, emergency service, or other licensed professional, and is not a substitute for professional care.
- You should not rely on AI-generated responses as medical, mental-health, legal, financial, or other professional advice, and you should seek qualified professionals where appropriate.
- Do not use Liftora or the AI Coach in an emergency. If you are in crisis or believe you may be in danger, contact your local emergency services or an appropriate crisis line immediately.
Content that Liftora itself publishes (such as website pages, marketing copy, and blog articles) is distinct from AI-generated output produced in response to your prompts. AI output is generated on demand and is not individually reviewed by Liftora staff before you see it. Liftora personnel may review limited conversation data where reasonably necessary to operate, debug, secure, or improve the feature, or where required by law.
Where the AI Coach is provided using third-party AI infrastructure, your prompts and related conversation content may be transmitted to and processed by that provider. See AI providers.
3. Information we may collect
The categories below describe information that may be collected depending on which parts of the Service you use and the settings you choose. Not every category applies to every user.
Account information
- Name or display name, where provided
- Email address
- Username
- Authentication information (for example, credentials or tokens used to sign you in). Where passwords are used, they are handled by our authentication provider; we do not store plaintext passwords.
- Account and device identifiers used to associate data with your account
User-created content
- Goals, habits, tasks, and routines
- Journal entries and notes
- Preferences and settings
- Progress, streak, and completion information
- Prompts, messages, and conversation content submitted to the AI Coach
- Any other information you voluntarily enter into the Service
Device and technical information
- Device type and model
- Operating system and version
- App or website version
- IP address
- Browser type and settings, when you use the website
- Unique device identifiers, and advertising identifiers where such identifiers are used and permitted by your device settings
- Crash reports, diagnostics, and log information
Usage information
- Features accessed and actions taken within the Service
- Session information, such as timestamps and duration
- Performance information and general usage patterns
Subscription and payment information
Purchases and subscriptions may be processed by third-party platforms such as the Apple App Store, Google Play, or another payment processor where applicable. Those platforms process your payment details under their own terms and privacy policies. Liftora may receive limited transaction and subscription information from them, such as subscription status, plan, renewal or expiration dates, and transaction identifiers. Liftora does not receive or store complete payment card numbers.
Communications
- Support requests and the contents of emails you send us
- Feedback, survey responses, and bug reports
- Other communications with Liftora, including through social channels
4. Sensitive information
Because Liftora includes journaling, goal setting, and an AI Coach, it is possible for users to voluntarily enter highly personal information. We do not require sensitive information in order to use the Service, and we strongly encourage you not to submit information you would not want processed by Liftora and its service providers.
Please avoid submitting information such as:
- Health or medical information
- Mental-health information or clinical details
- Detailed financial account information
- Passwords or security credentials for any service
- Government identification numbers
- Precise geolocation
- Information about other identifiable people
- Any other highly sensitive personal information
If you choose to submit such information — including through the AI Coach — it may be processed by Liftora and by the service providers necessary to operate the relevant feature, in the same way as other content you enter. We cannot prevent you from entering sensitive information, and we do not claim that such information is never received.
5. How we may use information
We may process personal information for purposes including, where applicable:
- Creating, maintaining, and securing accounts
- Providing, operating, and maintaining the Service's features
- Personalizing your experience and content
- Operating the AI Coach and generating routines or recommendations
- Tracking goals, habits, streaks, and progress
- Providing customer support and responding to your requests
- Processing and managing subscriptions and entitlements
- Improving reliability, quality, and performance
- Debugging, diagnosing, and fixing errors
- Detecting and preventing fraud, abuse, and security incidents
- Communicating with you about the Service, including service notices
- Complying with legal obligations and enforcing our terms and policies
- Other purposes reasonably necessary to operate the Service, consistent with this Privacy Policy and applicable law
6. Third-party service providers
We may use third-party providers to operate parts of the Service. These providers may process personal information on our behalf, and their own privacy policies may also apply to their processing.
Categories of providers that may be used include:
- Authentication and identity providers
- Cloud hosting, database, and storage providers
- AI model and inference providers
- Analytics providers
- Crash reporting and error monitoring providers
- App store platforms and payment processors
- Push notification providers
- Email and customer support providers
The Liftora website at https://liftora.org is a static informational website. It does not currently include analytics scripts, advertising pixels, or account functionality; it links to the Apple App Store and Google Play, which operate under their own privacy policies.
7. AI providers
To provide AI functionality, prompts, conversation content, and related context may be transmitted to and processed by one or more third-party AI infrastructure providers. Those providers process this content in order to generate a response and may retain it for a limited period in accordance with their own terms.
AI provider(s) currently used: ChatGPT o4 mini, VapiAI.
- You should review the applicable AI provider's privacy policy.
- Liftora cannot guarantee that AI-generated output is accurate or suitable for you.
- Do not enter information into AI features that you do not want transmitted to and processed by these providers.
9. Advertising and tracking technologies
The Liftora website does not currently run advertising pixels, advertising SDKs, or third-party ad networks.
Advertising and analytics technologies used within the Liftora mobile application, if any: usage amounts, emails, names, downloads. Where such technologies are used, they may collect information about your device and interactions, subject to your device permissions and settings — for example, Apple's App Tracking Transparency prompt on iOS or the advertising ID controls on Android.
11. Children and age requirements
Minimum age requirement for the Service: 4 years old.
The Service is not directed to children below our minimum age requirement, and we do not knowingly collect personal information from them. If we learn that we have collected personal information from a child below that age without required consent, we will take reasonable steps to delete it.
Parents or guardians who believe a child has provided personal information to us may contact us using the details in the Contact section so we can review the request. Children's privacy laws, including the U.S. Children's Online Privacy Protection Act (COPPA) and comparable laws elsewhere, may apply depending on the age of the user and their location.
Where teenagers are permitted to use the Service, additional protections or limitations may apply under applicable law, including limits on targeted advertising and certain profiling.
12. Your privacy rights
Depending on where you live and the circumstances, you may have rights regarding your personal information. Not every right applies to every user, and availability depends on applicable law and whether it applies to Liftora.
- Access to, or a copy of, personal information we hold about you
- Correction of inaccurate personal information
- Deletion of personal information
- Data portability
- Restriction of, or objection to, certain processing
- Withdrawal of consent, where processing is based on consent
- Opting out of certain processing, such as targeted advertising or profiling with legal or similarly significant effects, where applicable
- Appealing a decision we make about a privacy request, where the law provides an appeal right
- Information about the categories of personal information collected and disclosed
To submit a privacy request, contact us at support@liftora.org. We may need to verify your identity or your authority to act on someone else's behalf before responding, and we will respond within the timeframes required by applicable law. We will not discriminate against you for exercising a right where such discrimination is prohibited by law.
13. Data retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Service, maintain your account, meet legal and accounting obligations, resolve disputes, enforce our agreements, prevent fraud and abuse, and pursue other legitimate business purposes.
Retention periods vary by data type and context. Liftora has not defined fixed retention periods; we retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, subject to applicable legal requirements.
Following a deletion request, information may persist for a period in backups, logs, or records we are required or permitted to keep, and may be retained in de-identified or aggregated form.
14. Account and content deletion
Liftora distinguishes between the following actions, to the extent each is supported in the current version of the app:
- Deactivating an account — signing out or pausing use, which does not by itself delete your data.
- Deleting an account — requesting removal of your account and associated personal information.
- Deleting individual content — removing specific habits, goals, tasks, routines, or journal entries.
- Deleting AI conversation history — removing prompts and AI responses.
In-app steps for any of these actions. Where an option is not available in the app, you may submit a request to support@liftora.org and we will handle it as described in the section on your privacy rights.
Deleting an account may end access to purchased features. Subscriptions purchased through the Apple App Store or Google Play must be cancelled through those platforms.
15. Security
We use administrative, technical, and organizational measures intended to protect personal information against unauthorized access, disclosure, alteration, and destruction. Measures currently in place: Strict confidentiality, limited disclosure only to Developers, CEO, Owner.
- No method of transmission over the internet and no method of electronic storage can be guaranteed to be completely secure.
- We cannot guarantee absolute security, and you use the Service with that understanding.
- You are responsible for protecting your account credentials and for activity that occurs under your account.
- We will handle security incidents in accordance with applicable law.
17. Do Not Track
Some browsers offer a “Do Not Track” (DNT) setting. There is no common industry standard for how DNT signals should be interpreted, and Liftora does not currently respond to DNT signals. Where required by law, we honor recognized opt-out preference signals such as Global Privacy Control (GPC) to the extent they apply to processing we carry out.
18. U.S. state privacy rights
Several U.S. states have enacted comprehensive privacy laws, including California, Virginia, Colorado, Connecticut, and Utah, among others. These laws generally apply only to businesses meeting certain revenue or data-volume thresholds, and the rights they grant vary by state and by the individual's residency.
Whether any particular state law applies to Liftora depends on our circumstances at the relevant time. Where a state law applies, residents of that state may have rights such as access, correction, deletion, portability, and the ability to opt out of targeted advertising, the sale of personal information, or certain profiling, along with the right to appeal a denied request in some states.
You may submit a request as described in the section on your privacy rights, and we will assess it under the law that applies to you.
19. California privacy
If the California Consumer Privacy Act, as amended by the CPRA, applies to Liftora, California residents may have the rights to know, delete, and correct personal information, to request portability, to limit the use of sensitive personal information in certain circumstances, and to opt out of the “sale” or “sharing” of personal information as those terms are defined under California law.
The categories of personal information described in the section above on information we may collect reflect the categories that may be collected, the purposes described in this Privacy Policy reflect why they are processed, and the recipients described in the disclosure section reflect who may receive them.
Liftora does not sell personal information for monetary consideration. If any technology in use meets the definition of a “sale” or “share” under California law, we will provide a “Do Not Sell or Share My Personal Information” mechanism as required.
20. EEA, UK, and Swiss privacy
Liftora LLC is established in the United States and is not established in the European Union or the United Kingdom. Where the EU GDPR or UK GDPR applies to our processing of your personal information, Liftora LLC acts as the controller of that information, and the following applies.
Your rights
Subject to conditions and exceptions under applicable law, you may have the right to access, rectify, erase, restrict, or object to processing, to data portability, and to withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
Supervisory authority
You may lodge a complaint with your local data protection supervisory authority, or with the UK Information Commissioner's Office where the UK GDPR applies.
EU / UK representative
Representative appointed under Article 27, where required: none appointed at this time; applicability of an EU/UK representative requirement should be confirmed before publication .
21. Legal bases for processing
Where the EU GDPR or UK GDPR applies, we rely on the following legal bases:
- Performance of a contract — creating and maintaining your account, delivering habits, routines, tasks, streaks, and AI Coach features you request, and managing subscriptions.
- Consent — optional features such as push notifications, optional analytics or advertising technologies where used, and any processing of sensitive information you voluntarily submit. You may withdraw consent at any time.
- Legitimate interests — securing the Service, preventing fraud and abuse, debugging and improving reliability and performance, and communicating about the Service, balanced against your rights and interests.
- Legal obligation — meeting tax, accounting, and other legal requirements, and responding to lawful requests.
22. Security incidents
If we become aware of a security incident affecting personal information, we will investigate and respond in accordance with applicable law, and will notify affected users and/or regulators where and when such notification is legally required.
23. Business transfers
If Liftora is involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of assets, or a similar corporate transaction, personal information may be transferred or disclosed as part of that transaction, subject to applicable law. Where required, we will notify users of any resulting material change to how their personal information is handled.
24. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The “Last updated” date at the top of this page indicates when it was last revised.
Where changes are material, we will provide notice by reasonable means, which may include in-app notice, email, or a prominent notice on this page. Where permitted by law, continued use of the Service after an update takes effect may be subject to the updated Privacy Policy.
25. Contact us
For questions about this Privacy Policy or our privacy practices, contact us at:
Liftora LLC
- Privacy inquiries: support@liftora.org
- Support: support@liftora.org